9. Assignment of Proceeding

· After each of the presentations to parties on the service list, provide an addendum to the semi-annual written report to parties on the service list. The addendum shall be drafted collaboratively with staff from the Commission's Business and Community Outreach group and Energy Division, and signed by the Directors of each group. The addendum shall include a workshop report describing recommendations and issues raised and how Pacific Gas and Electric Company will proceed as a result of the discussions and recommendations.

· For large commercial and industrial customers, default Peak Day Pricing rates that include time-of-use rates during non-Peak Day Pricing periods. Such customers can choose to opt out to a time-of-use rate or other time-variant rate; and

· For agricultural and small and medium commercial and industrial customers with advanced meters, optional Peak Day Pricing rates that include time-of-use rates during non-Peak Day Pricing periods.

· By February 1, 2011, for large agricultural customers that have access to at least 12 months of interval billing data, default Peak-Day Pricing rates that include time of-use rates during non-Peak-Day Pricing periods. Such customers can choose to opt out to a time-of-use rate or other time-variant rate; and

· By March 1, 2013, for small and medium agricultural customers that have access to at least 12 months of interval billing data, default time-of-use rates. Flat rates will no longer be available to these customers.

· By November 1, 2012, for small and medium commercial and industrial customers that have access to at least 12 months of interval billing data, default time of-use rates. Flat rates will no longer be available to these customers; and

· By November 1, 2014, for small and medium commercial and industrial customers that have access to at least 12 months of interval billing data, default Peak Day Pricing rates that include time-of-use rates during non-Peak Day Pricing periods. Such customers can choose to opt out to a time-of-use rate or other time-variant rate. Flat rates shall no longer be available to these customers.

· Education goals the utility expects to have achieved with customers by the time they reach their default date;

· A list of monthly timelines for activities, the types of activities that will be conducted (i.e., mailings, e-mails, calls, workshops, meetings with business or agricultural leaders or organizations), as well as the geographic area, customer groups, and market segments that will be targeted, including ethnic and traditionally "hard to reach" customers;

· The methods that will be used to directly educate the 10% of small and medium customers whose bills are likely to be increased by the largest percentage based on previous year's usage if they stay on the Peak Day Pricing rate;

· A description of how customers will be educated about the tools and programs available to enable them to reduce energy consumption when a peak event is called, including energy efficiency and distributed generation and storage (effort should be made to coordinate this approach with other integrated marketing approaches); and

· A summary of other outreach and education plans, models or strategies around the country that PG&E can incorporate into its proposal to increase the number of small and medium customers that experience person to person interactions.

· File a Tier 3 advice letter within 120 days of this final decision clearly identifying and describing the specific performance measurements, for each of its customer classes, which it will use to determine that its outreach and education campaign is successful;

o Possible examples of measurements could include, but should not be limited to, quantifying benchmarks of successful outreach efforts such as: number of workshops held, minimum participants attended, number of customers signed up for "My Account," number of customers that respond to the utility indicating they will stay on or opt out of Peak Day Pricing, and maximum number of customers calls or complaints after a Peak Day Pricing event, and number of customers educated about demand response and energy efficiency opportunities;

o Pacific Gas and Electric Company should also include a detailed plan with a timeline to develop customer surveys for each customer class. The plan should include a description of the information the utility will gather from customers through survey questions to measure the success of its outreach;

· Prepare a monthly report to be provided to the Energy Division and posted on a public website. This monthly report shall include a breakdown of cost categories and money spent on education and outreach as well as a narrative description that describes the costs. Pacific Gas and Electric Company shall work with the Energy Division to design an appropriate format for the reports. Reports should be filed until customer outreach and education activities approved in this decision and the 2011 general rate case are completed;

· Provide a semi-annual written report to all parties on the service list, which includes foundational research conducted and findings, all outreach activities that have occurred, including number of customers that have received person to person contact, lessons learned from interactions, performance measurements that have or have not been met and if necessary modifications to outreach efforts going forward. The form and content of the report should be coordinated with the Energy Division and should be modified as necessary on an ongoing basis. The first of these reports should be completed and served on all parties no later than June 1, 2010, and reports should continue until six months after customer outreach and education activities approved in this decision and in the 2011 general rate case are completed;

· Hold quarterly progress report presentations. Two of the meetings shall be with Energy Division, the Division of Ratepayer Advocates and the Business & Community Outreach group. Two of the meetings shall be in conjunction with the semi-annual written reports and open to all parties on the service list;

· Provide to the Commission's Business & Community Outreach group, Pacific Gas and Electric Company's schedule of outreach events, at which Pacific Gas and Electric Company staff will be educating customers about Peak Day Pricing and time-of-use rates. (Events include workshops, industry meetings, and meetings with members of Chambers of Commerce, or other industry or customer segments that may not be represented by Chambers of Commerce, etc.) To the extent possible, Pacific Gas and Electric Company should coordinate such events with the Business & Community Outreach group; and

· After each of the presentations to parties on the service list, provide an addendum to the semi-annual written report to parties on the service list. The addendum shall be drafted collaboratively with staff from the Commission's Business and Community Outreach group and Energy Division, and signed by the Directors of each group. The addendum shall include a workshop report describing recommendations and issues raised and how Pacific Gas and Electric Company will proceed as a result of the discussions and recommendations.

· An assessment of the performance of the 2010 and 2011 summer season Peak Day Pricing programs, in terms of customer participation and achieved demand response, with proposed adjustments, if any, to improve program performance;

· Proposed adjustments to Peak Day Pricing charges and credits, to reflect marginal costs adopted in the 2011 General Rate Case Phase 2; and

· Proposed new time-of-use and time-of-use/Peak Day Pricing rates for medium commercial and industrial customers, intermediate in time-differentiation between the proposed A1-TOU and A6-TOU rate designs.

(END OF APPENDIX A)

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