3.1.3. Marketing, Outreach and Consumer Education
In R.06-03-004, the Commission stated its intent to develop protocols for the use of CSI funds to inform potential solar customers and developers of program opportunities. In D.06-12-033, the Commission directed that no more than 10% of the budget for mainstream CSI incentives could be used for administration, which includes program evaluation, marketing, and outreach. In D.07-05-047, interim marketing plans were adopted for CSI. In this proceeding, the Commission will consider policy guidance to the CSI program administrators3 regarding permanent marketing budgets and programs. We expect our efforts in this area to include consideration of consumer education and protection measures.
3 The CSI program administrators are the California Center for Sustainable Energy (CCSE), Pacific Gas and Electric Company, and Southern California Edison Company.
