52 Prices are for consumer, not wholesale, customers. Broadband pricing can vary greatly depending on a variety of factors: length of contract, speed, equipment (rent or buy), promotional period pricing, existence of market competitors, and bundling with other services (See the discussion of convergence in section 8.2.1 of the report). Generally, costs and prices of all broadband technologies decline as efficiencies due to economies of scale and equipment standardization are realized. 53 This equipment is called a Digital Subscriber Line Access Multiplexer. The DSLAM allows for the simultaneous transmission of high-speed data and voice services over traditional copper phone lines. 54 Broadbandreports.com; http://www.dslreports.com/faq/356. 55 There are other variations of DSL including ADSL, SDSL and VDSL. ADSL, or Asymmetric DSL offers different bandwidth speeds depending upon the direction of the information flow. Data coming from the Internet to the customer's modem will be sent at a higher speed while data coming from the subscriber and going to the Internet is sent at a relatively lower speed or bandwidth. SDSL stands for Symmetric DSL, which offers the same upload and download speed, but would require a pair of dedicated copper loop. VDSL stands for very high data-rate DSL that offer a much higher speed than DSL (52 Mbps) but has a very limited range of less than 4,000 feet. 56 CPUC Staff interview with SBC representatives, February 1, 2005. 57 See, e.g., Carol Wilson, "Qbit unveils new compression approach," Telephony Online, January 7, 2005. 58 "SBC, EchoStar Announce Strategic Marketing Alliance," April 17, 2002. www.sbc.com 59 Digital TV programming is digitized and compressed before being transmitted over the coaxial cable, enabling much more programming to be carried over a single coaxial cable. 60 National Cable & Telecommunications Association (NCTA), http://www.ncta.com/Docs/pagecontent.cfm?pageID=96. 61 MediaOne, since acquired by AT&T and then Comcast, began to offer cable modem service in 1994 in West Los Angeles. 62 This is not the case for California. DSL service is currently the dominant technology in California. 63 National Cable & Telecommunications Association (NCTA); http://www.ncta.com/Docs/pagecontent.cfm?pageID=96 64 A "headend" is a master facility for receiving TV signals for processing and distribution over a cable TV system; http://en.wikipedia.org/wiki/Cable_TV_headend. Headend is also where cable modem data is received and retransmitted to the Internet or the customer's computer.  A headend serves a region that can be one city, several cities or part(s) of a city depending on the number of households subscribing to the cable data service. 65 Working through an industry association CableLab, the cable industry agreed on a common cable modem technical standard DOCSIS 2.0 (Data Over Cable Service Interface Specification), which allocated a cable channel of spectrum for cable modem with 40 Mbps of bandwidth. 66 Under the previous cable modem standard DOCSIS 1.1, each cable modem customer can achieve maximum download speed of 10 Mbps, DOCSIS 2.0. increases the maximum download speed to 30 Mbps. 67 Institute of Electrical and Electronics Engineers (IEEE); http://www.spectrum.ieee.org/WEBONLY/publicfeature/jun01/cmode.html. DSL Reports; http://www.dslreports.com/faq/7135. 68 As compared to typical DSL and cable modem price ($29.95 to $49.95) and bandwidth (1.5 Mbps to 3 Mbps). 69 Lonestar Broadband, http://www.lonestarbroadband.org/technology/satellite.htm. 70 Institute of Electrical and Electronics Engineers, www.ieee.org. 71 Both 802.11a and 802.11g standards offer up to 54 Mbps in bandwidth but use different radio spectrums and technologies. 72 Renee Estes, SBC Laboratories Inc., "Fiber-to-the-Premise - Broadband Optical Passive Network," presented at CENIC conference on March 17, 2004. 73 Steve Rosenbush, "Verizon's Gutsy Bet," BusinessWeek, August 4, 2003. 74 Vince Vittore, "IOCs," Telephony, February 28, 2005. 75 Verizon News Release, July 19, 2004. http://newscenter.verizon.com/proactive/newsroom/release.vtml?id=86053 76 SBC News Release, June 22, 2004; http://www.sbc.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=21207. 77 Vince Vittore, supra. 78 Ed Gubbins, "New Reports Suggest 2005 As Critical to Growth of BPL," Telephony, February 28, 2005, p. 9. 79 United Telecom Council, www.utc.org. 80 http://www.powerline-plc.com/newsreleases/City_Of_Manassas_Utility_Connection_11_03.pdf 81 Gubbins, supra. 82 http://www.cinergy.com/News/default_corporate_news.asp?news_id=420. 83 http://www.dslreports.com/shownews/48889; http://www.arrl.org/news/stories/2004/10/21/100/?nc=1. 84 Transcript of California Public Utilities Commission Full Panel Hearing on Broadband Deployment, February 8, 2005. 85 Craig Rose, "SDG&E Explores Offering Web Access," San Diego Union-Tribune, February 10, 2005.

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