Market Segments

Each program proposal considered by the Commission is required to identify the market segment(s) that it is designed to address. These market segments are listed below and are designed to help the Commission assess how well its portfolio of programs is addressing the variety of markets for energy efficiency products and services in the state. Additional definitions to help clarify the 14 market segments are included below the list of segments.

Residential

1. Residential Appliances

2. Residential Heating and Cooling

3. Residential Lighting

4. Residential Retrofit & Renovation

Nonresidential

5. Large Nonresidential Comprehensive Retrofit

6. Nonresidential HVAC Equipment Turnover

7. Nonresidential Motor Turnover

8. Nonresidential Process Overhaul

9. Nonresidential Renovation and Remodeling

10. Small Nonresidential Comprehensive Retrofit

New Construction

11. Local Government Initiatives/Codes & Standards Support

12. Commercial New Construction

13. Industrial and Agricultural New Construction

14. Residential New Construction

Comprehensive: A program or project designed to achieve all cost-effective energy efficiency activities in individual buildings, usually including multiple energy efficiency measures.

HVAC: Heating, Ventilation, and Air Conditioning Systems. Used in discussing replacement of inefficient equipment with high-efficiency equipment.

New Construction: Residential and non-residential buildings that have been newly built or have added major additions subject to Title 24, the California building standards code.

Process Overhaul: Modifications to industrial or agricultural processes to improve their energy use characteristics.

Remodeling: Modifications to the characteristics of an existing residential or nonresidential building or energy-using equipment installed within it.

Renovation: Modifications to the characteristics of an existing residential or nonresidential building itself, including, but not limited to, windows, insulation, and other modifications to the building shell.

Retrofit: energy efficiency activities undertaken in existing residential or nonresidential buildings where existing inefficient equipment is replaced by efficient equipment.