III. Discussion

We have no choice but to choose another provider to carry out the intention and message of the PGC-funded Flex Your Power energy efficiency campaign, since DCA is now unavailable for this purpose. We have already subjected the statewide energy efficiency marketing and outreach campaign to competitive bid, so we are in the position to reallocate the funding to another bidder.

We reallocate DCA's money to Edison to carry out a marketing and outreach energy efficiency campaign consistent with D.02-03-056 and this decision. It is the Commission's expectation and understanding that DCA will cooperate in authorizing Edison to make reasonable uses of the Flex Your Power marks in order to continue the CPUC-funded portion of the Flex Your Power campaign. Edison is already administering the program, sought statewide funding in December 2001 to do similar work, has worked with DCA in the past, and is involved in current planning for the campaign. Moreover, time is of the essence so that the campaign can occur during the hottest months.