On September 5, 2000, the Alliance For Retail Markets (ARM) filed its comments in support of SDG&E's petition to modify. ARM is composed of an alliance of ESPs who actively participate in California's electric market. According to its comments, on a customer usage basis, the ESPs in ARM serve a significant portion of California's direct access market.
ARM states that the proposed changes will better facilitate the ability of ESPs to market to SDG&E's residential and small commercial customers, and to provide constructive and effective solutions to the high prices observed in SDG&E's service territory.