Marketing and Promotion

At a minimum, information about the program should be made available to target households through the utility web site and bill inserts. Community-based organizations should also be involved in program marketing and outreach, to the extent feasible. In addition, utility representatives should work with the program delivery contractor to contact and recruit interested customers.

The CPUC will also include information about the program on its web site, and include links or contact information at the utility where consumers can request more information.