Budget

The table below gives preliminary annual budget information for planning purposes. Actual expenditures will likely vary, depending on the bids received by PG&E for web development and hosting services, as well as for program evaluation.

Item and assumptions	Estimated Cost
Administrator Costs
Contract administration, marketing, and regulatory reporting, and program evaluation (admin. & marketing limited to 5% of total budget)	$600,000
Service and Operation Costs
Includes web development and hosting, including secure access to customer confidential historical billing data, plus incentives for consumers	$2,400,000
Total Annual Program Budget	$3,000,000

Incentives

We recommend that PG&E provide a small incentive to a customer for actually logging onto the web site and accessing their own energy profile. This incentive could be in the form of a gift certificate of approximately $20 for a home improvement center, appliance store, or a particular product, such as a compact fluorescent lamp. This small bonus is intended to produce initial interest in viewing the site. Our intention is to provide customers with useful information on the site so that they will return to the site to further increase their energy consumption knowledge.