The first step is for PG&E to issue an RFP to hire a web development consultant to develop the web site. Development of the information aspects of the site should proceed first so all utility customers can use it. Customer-specific data, including secure access over the web, should be developed second.
The web-hosting contractor should perform periodic statistical analysis of site usage. The contractor should also provide PG&E with information about which customers have accessed the site. This will allow PG&E to send that customer their incentive coupon or gift certificate.
When the web site contractor notifies PG&E that a customer has access their own energy profile on-line, PG&E should process the incentive/gift and send it directly to the customer.
PG&E should hire an independent evaluation contractor to contact site users and non-users to discuss their satisfaction with the information on the site and suggest potential improvements.