Barriers to Energy Efficiency and Motivations for Investing in Energy Efficiency

8. Energy Efficiency Rewards. Barriers to energy efficiency identified by participants included a lack of capital and the difficulty of obtaining the support of financial decision-makers. Some panelists commented that creating energy efficiency leadership programs that reward exceptional programs; and soliciting energy efficiency as more of an insurance policy that guard against price spikes, might help to break down some barriers to energy efficiency investments. What other program designs should the Commission consider to overcome barriers to energy efficiency investments?

9. Better Information. Representatives of both small and large businesses commented on the need for more and clearer energy use information to make sound business investments in energy efficiency. Among small businesses, customers lack comprehensive and simple information on their own monthly energy use that would help them prioritize the most cost-effective measures. Large businesses indicated that they need more comprehensive information about their energy use across facilities. What specific types of information would help businesses make better decisions about energy efficiency upgrades? How can the Commission encourage program administrators to provide higher quality information either by request or through their monthly bills? What is the best way to provide energy usage or other efficiency data to businesses, in terms of source, format, frequency and content of information?

10. Integration of Program Types. It was discussed that currently energy efficiency, distributed generation, renewables, and demand response programs are offered by different administrators, under different rules, and with different objectives. Many panelists commented that if these were offered in a coordinated and simplified manner, customers would value the comprehensive "one-stop" approach, and would be more likely to make investments and participation decisions to reduce or manage energy demand and save money on their bills. What should the Commission do to enable such an approach, and/ or integrate the presentation of these different types of programs to customers?