11. PUBLICITY.

The parties agree that they will issue a joint press release within three (3) business days of the Effective Date regarding the settlement of the Complaint and that they will also agree on a prepared statement that will be used by the parties to respond to third party inquiries regarding the settlement of the Complaint. None of the parties will disparage, or otherwise engage in negative publicity, as to any of the other parties regarding matters that are the subject of the Settlement. Other than as set forth above, neither party shall identify, either expressly or by implication, the Agreement in any advertising, press releases, publicity or other promotional materials without the prior written consent of the other party, except as otherwise required by law after prior consultation with the non-disclosing party.