15. Customer Outreach and Education - Residential Customers

PG&E makes no request in this proceeding for incremental cost recovery for outreach and education for residential customers. PG&E states that outreach costs for the residential optional PDP rate program will be covered by customer acquisition cost recovery authorized in the AMI decision. PG&E also states that it plans to leverage experience from SmartRate outreach to reduce residential customer acquisition costs and increase their participation rates.