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BEFORE THE PUBLIC UTILITIES COMMISSION OF STATE OF CALIFORNIA

Order Instituting Investigation on the Commission's own motion into the operations, practices, and conduct of Telseven, LLC, Calling 10 LLC dba California Calling 10,

(U-7015-C), and Patrick Hines, an individual, to determine whether Telseven, Calling 10, and Patrick Hines have violated the laws, rules and regulations of this State in the provision of directory assistance services to California consumers.

FILED

PUBLIC UTILITIES COMMISSION

DECEMBER 16, 2010

SAN FRANCISCO OFFICE

I.10-12-010

ORDER INSTITUTING INVESTIGATION

INTO THE OPERATIONS OF

TELSEVEN, LLC, CALLING 10, LLC, AND PATRICK HINES

TABLE OF CONTENTS

I. SUMMARY 1

II. RESPONDENTS, AFFILIATES AND COOPERATING BUSINESS ENTITIES 4

1. Telseven, LLC 4

2. Calling 10 LLC 5

3. Common Ownership and Management by Patrick Hines 6

III. CONSUMER COMPLAINTS 8

IV. RESPONDENTS' BUSINESS MODEL 10

V. FURTHER FACTS REGARDING ALLEGED VIOLATIONS 13

1. Disclosures of Charges and Nature of the DA Service -- on the
1-800 Marketing Intercept. 13

2. Disclosure of Charges and Nature of the Service at the DA
Platform. 16

3. Disclosures on Telephone Bills. 18

4. AT&T's Concerns about Telseven's Disclosures. 19

1. Telseven's Operation without a CPCN. 21

2. Misrepresentation on Calling 10 Application. 21

3. Telseven's Failure to Pay Public Purpose Surcharges on
California Telecommunications Revenue. 22

VI. DISCUSSION -- LEGAL BACKGROUND, POTENTIAL
VIOLATIONS 22

1.Respondents' Business Model Bears Resemblance to "Fat Finger Dialing" Schemes the FCC Has Previously Prosecuted as Deceptive. 25

2.Respondents May Be Offering a Pay-Per-Call Service in Violation of Federal Law, Which May Constitute Unjust and Unreasonable Service in Violation of Section 451 and Commission Norms.. 28

3.Respondents May Also Be Hoarding 800 and Other Toll-Free Numbers in Violation Federal Law, Which May Also Constitute Unjust and Unreasonable Service in Violation of Section 451 and Commission Norms. 30

1. Violation of P. U. Code § 1013 (Operating Without a CPCN). 39

2. Failure to Disclose Full Legal Name in an Application for
Registration with the Commission. 40

3. Possible Failure to Pay Surcharges 41

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