Marketing and Promotion

Program marketing should be conducted through existing networks of SPC program service providers. Administrators are also required to provide information about this program to professional organizations representing distributed generation manufacturers, vendors, potential customers, and other interests. Examples of such organizations are the Distributed Power Coalition of America (DPCA) and the California Alliance for Distributed Energy Resources (CADER). Promotion should also be conducted through bill inserts, Internet (e.g. PUC, utility, and industry additional web sites), and other media.