Beginning in January, 2003, ASI reduced the cost to ISPs for modem kits to $ 99. The modem kits include an Ethernet modem, power supply, an Ethernet cable, a data (phone) cable, a filter kit that includes 4 in-line filters, a desktop or laptop NIC ("network card"), an Installation CD and a Quick Start Guide. ASI commits that modem kits provided to customers of independent ISPs shall not include advertising, marketing or ordering materials associated with SBCIS or any other ISP.