Univision Television Group and Staples/Hutchinson and Associates, Inc. (Univision)
Univision Television Energy Efficiency Marketing Program; Statewide Energy Efficiency Marketing and Outreach- 1490-04
PROGRAM DESCRIPTION:
This program provides marketing and outreach to Spanish-speaking communities, using televised marketing and information, building on its success from the previous years.
PROGRAM MODIFICATIONS:
In addition to televised commercials, Univision proposes to produce a 30-minute Spanish-language infomercial, in VHS and DVD formats, to provide energy efficiency information. This infomercial would provide to television stations, local governmental agencies, utilities, and non-utility program providers to enhance outreach to the Spanish-speaking customers.
Univision should revise its workbook to provide further breakdown of their budget. For example, Univision should provide breakdown of advertisement/media promotions of $2,149,028.
Univision should submit program implementation plan for Energy Division approval. Univision, RS&E and EP should continue to coordinate their efforts with each other, with the utilities, and the third-party energy efficiency program implementers for consistent, coherent and timely marketing and outreach.
Univision should submit program implementation plan for Energy Division approval that details the above-mentioned activities, including timelines and revised workbook.
PROGRAM BUDGETS AND TARGETS:
Program Budget |
Energy Reduction Targets* (kWh) |
Demand Reduction Targets* (kW) |
Energy Reduction Targets* (Therms) |
Other Targets | |
SCE |
$ 1,963,830 |
0 |
0 |
0 |
See plan |
SDG&E |
$ 818,250 |
0 |
0 |
0 |
See plan |
SoCalGas |
$ 589,020 |
0 |
0 |
0 |
See plan |
PG&E |
$ 2,628,900 |
0 |
0 |
0 |
See plan |
TOTAL |
$ 6,000,000 |
0 |
0 |
0 |
*Minimum expectations based upon budget, and pending program implementation plan finalization.
Runyon Saltzman & Einhorn (RS&E)
Reach for the Stars Statewide Energy Efficiency Marketing and Outreach Program- 1492-04
PROGRAM DESCRIPTION:
This is a continuation of the 2003 "Reach for the Stars" statewide marketing and outreach energy efficiency communications program. It is directed to customers in rural communities primarily through radio and printed materials, including grants to community-based organizations with strong community ties to further promote awareness to the hard-to-reach customers.
PROGRAM MODIFICATIONS:
We approve a program budget of $2.5 million per year, same budget as that authorized for PY 2003, for two years. RS&E should reallocate the approved budget to most effectively incorporate Spanish-language marketing and outreach component as described in its proposal.
RS&E, EP and Univision should continue to coordinate their efforts with each other, with the utilities, and the third-party energy efficiency program implementers for consistent, coherent and timely marketing and outreach.
RS&E should submit program implementation plan for Energy Division approval that details how it would reallocate its budget, accomplish the above-mentioned activities, including timelines.
PROGRAM BUDGETS AND TARGETS:
Program Budget |
Energy Reduction Targets* (kWh) |
Demand Reduction Targets* (kW) |
Energy Reduction Targets* (Therms) |
Hard-to-Reach Targets | |
SCE |
$ 1,636,525 |
0 |
0 |
0 |
100% |
SDG&E |
$ 681,500 |
0 |
0 |
0 |
100% |
SoCalGas |
$ 491,000 |
0 |
0 |
0 |
100% |
PG&E |
$ 2,190,975 |
0 |
0 |
0 |
100% |
TOTAL |
$ 5,000,000 |
0 |
0 |
0 |
*Minimum expectations based upon budget, pending program implementation plan finalization.
