ATTACHMENT 7

STATEWIDE MARKETING AND OUTREACH

PROGRAM DESCRIPTIONS

2004 2005 STATEWIDE MARKETING AND OUTREACH PROGRAMS

Efficiency Partnership (McGuire and Company, PG&E, SCE, SDG&E & SCG)

Flex Your Power Marketing and Outreach Program- 1491-04

PROGRAM IMPLEMENTER(S):	Efficiency Partnership
PROPOSED SUBCONTRACTOR(S):	D&R International Grey Worldwide - Los Angeles
IOU SERVICE TERRITORY:	SCE SDG&E SoCalGas PG&E -
GEOGRAPHIC AREA:	Statewide
TARGET MARKET:	Crosscutting
IOU CONTRACT ADMINISTRATOR:	SCE
APPROVED BUDGET by SERVICE TERRITORY PGC	SCE: $ 9,819,151 SDG&E: $ 4,089,070 SoCalGas: $ 2,946,066 PG&E: $13,145,713 Total: $ 30,000,000

PROGRAM DESCRIPTION:

This partnership program with the utilities and managed by EP provides marketing and education programs that capitalize on the "Flex Your Power" campaign through TV, newspaper, radio and targeting English and Asian-speaking consumers. Additionally, this program promotes energy efficiency through printed educational materials; events; a website; a biweekly electronic newsletter; planning forums; and crucial partnerships with businesses, government and nonprofit organizations. The campaign coordinates with IOUs, municipal utilities, water agencies, non-utility program providers, manufacturers, retailers of energy-efficient products, contractors and other energy efficiency service providers to provide a consistent statewide energy efficiency message and information.

PROGRAM MODIFICATIONS:

EP should clearly describe the specific roles and activities of PG&E, SCE, SDG&E and SoCalGas in the program implementation plan and identify the associated budgets for each respective utility's activities.

Additionally, EP should update and improve the "Flex Your Power" website to make it more user friendly. It should make more prominent the information about non-utility programs so that access to them is comparable to the access on information about utility programs. EP should coordinate with non-utility implementers for ways to represent their programs effectively at the website.

EP, RS&E and Univision should continue to coordinate their efforts with each other, with the utilities, and non-utilities energy efficiency program implementers for consistent, coherent and timely marketing and outreach.

EP should submit program implementation plan for Energy Division approval that details the above-mentioned activities, including timelines.

PROGRAM BUDGETS AND TARGETS:

	Program Budget	Energy Reduction Targets* (kWh)	Demand Reduction Targets* (kW)	Energy Reduction Targets* (Therms)	Other Targets
SCE	$ 9,819,151	0	0	0	See plan
SDG&E	$ 4,089,070	0	0	0	See plan
SoCalGas	$ 2,946,066	0	0	0	See plan
PG&E	$13,145,713	0	0	0	See plan
TOTAL	$ 30,000,000	0	0	0

*Minimum expectations based upon budget, and pending program implementation plan finalization